Mission Statement

“printWHAT?'s mission is to advise, coach and be your ally for all your printing needs. We establish professional long-term relationships with a personal touch, offering consulting services as well as being a full service print broker for all your marketing needs, printWHAT? works for YOU, not the printer.
                                                                                         Francine Robertson, President, printWHAT? llc

Key People
Francine Robertson
President and Founder
Excerpts taken  from ”The Champlain Valley Business Journal”, May 2007

            Francine Robertson, a veteran of 25 years as a print production manager, has opened her own business, printWHAT? llc,  a print production agency, operating out of her home office in Wolcott, VT.
            With and a Bachelor of Arts degree from Queens College in Queens, NY, and an Associate’s Degree from Queensborough Community College, Robertson came to the print business right out of college and has expanded on her experience ever since.
           A veteran of top area advertising agencies as a production/traffic manager, and also production manager at Bergman Graphics, a pre-press house, Robertson states that her goal now with printWHAT? is to provide her customers with “proactive ideas, solutions, services and quality printing”. She caters to all businesses . . . “purchasing managers that are so busy they don’t have time for details that are necessary and sometimes time-consuming”.
            Robertson has a background in all types of printing; digital direct to plate printing, thermographic, flexographic and offset printing. For her own edification, Francine took a five month online course through CCV, “Web Design and Management”. On The Board of Directors for the VT/NH Postal Customer Council (PCC), Francine co-anchored Mail Piece Design seminars with Carlos Diaz, Vermont’s Mail Piece Design Analyst for the U.S. Postal Service in Essex Junction. As a member of the board of directors in addition to her own vocational experience, she has a thorough knowledge of postal regulations. This, she states, has led in the past to saving clients thousands of dollars in postage charges, which they might otherwise have incurred.
            She states as an example the fact that most people don’t realize that it costs the same to mail a 6 ⅛ ” by 11 ¼” post-card as it does to mail a 3 ½” x 5” post-card. It is through the knowledge of such details as this, Robertson says, that she is able to give her clients an “added value.”
            Companies can hand over their projects directly to a printer, but if there are problems in their file, or if the paper chosen doesn't react well to the ink, or you didn't catch a type "o" in the digital proof, or a myriad of other problems that can occur, the customer probably won't know about it, until the finished piece is delivered. (Note: there are printer's reps who stay on top of your job, but for the most part they pass on your project to their production team and go on to their next project)
           Robertson attends to press checks to assure quality and finds an appropriate mailing house when necessary. She assures that all goes smoothly, she says, so that the finished product is delivered efficiently and on time.
            Robertson’s manner of doing business, she says, saves her customers time,
money and headaches.

Supervisor makes big production out of even the smallest print jobs.*
           We all love surprises.
            Francine loves them too. Except at work, where she dedicates a large portion of her day to making sure there is not even a hint of a surprise when a printing project rolls off the press.
           Francine’s philosophy is to do whatever it takes up front to ensure that a project is as nearly perfect as possible when we deliver it to a client. If it takes dozens of calls around the country until she finds the right printer, she’ll do it. If it takes staying on press until the early hours to make sure color is exact or the registration is perfect, she’ll do it.
            This professionalism was hard-won over twenty years in the trade. She started out in the dark-room, learning camera techniques. Then she moved on to thermographic printing, silk-screen printing, offset film stripping, and label production.
            Francine’s design sense is keen (with the awards** to prove it), her knowledge of papers is solid . . . her experience with contemporary printing is wide.
            If you have a tough printing job and it has to be right the first time, take our advice:
ask for Francine.
           Excerpts from bio written by, “Dennis Chambers”, copy writer for Harwood Moses and Chambers, Advertising Agency, Stowe, VT

** 3AI (Advertising Agencies International) award for poster
Client - the MS Society of Vermont.